The core values of KBSV include:

1. Customer centricity: Benefits to our customers and prioritized in our decision-making
2. Expertise: We relentlessly strive to develop industry-leading competencies
3. Innovation: We foster creative thinking and drive first-mover initiatives to reshape the future of the financial services industry
4. Trust & Integrity: As a financial services provider we adhere to the highest standards of ethical conduct, always acting in good faith and with integrity
5. Shared growth: By growing together with our customers we aim to contribute to the advancement of society

The operating principles of KBSV include:

1. We are here to "serve": We are committed to build a “service culture” aimed at the greatest satisfaction of the needs of our clients. The service culture applies to both internal services as well as external services. “Serving” is our mission and pride. We put our clients’ best interests at the forefront and will minimise operations, which may cause a conflict of interest to clients.

2. Our greatest assets are our people, capital, technology and reputation: If one of such four factors is ever diminished, the last is the most difficult to restore. We are committed to comply with the laws, regulations and ethical principles that govern us. Our success depends on the consistent compliance with these standards.

3. Our goal is to provide superior returns to our shareholders: Profitability is critical to achieve the goals of superior returns, capital accumulation, attracting and retaining our talented people.

4. We take pride in the professional quality of our work: We have the determination to achieve excellence in everything we do. We strive toward the industry best practices and professional standards.

5. We promote creativity and imagination in everything we do: In an industry with rapid changes, we do not stop trying to find a better, smarter way to solve problems of clients.

6. We make an unusual effort to find and recruit the best people for each specific task: We select talented people on a one-by-one basis. In the service sector, unless there are good people, we cannot be a good company.

7. We provide an opportunity for talented people to show capabilities and get promotion as quickly as possible: Each individual is a rough gem that needs to be honed to shine. We will create the best environment for individuals to shine, which in turn, delivers value for themselves, clients, shareholders and the community. The room for one’s development is unlimited.

8. We stress teamwork in everything we do: While creativity of each individual is encouraged, we also find out the collective strength produces the best results. We do not have places for those who put their personal interests before the interests of the Company and our clients.

9. We encourage the diligence and exertion of the individuals assigned to work: Only because of the dedication and effort, can we make the difference in quality of service. This is an essential quality contributed to our success.

10. We constantly strive to anticipate changes in the needs of our clients and to develop new services to meet those needs: We know that the world of finance will not stand still and complacency can lead to failure.

11. We are actively seeking to expand relationships with clients and partners: We encourage fair competition environment and never bad-mouth about other firms.

12. We uphold the confidentiality of information from clients and partners: In the course of business, we receive various confidential information from clients and partners. We will not reveal or use confidential information improperly or negligently.

13. Integrity and honesty are at the heart of our business: We expect individuals to maintain high ethical standards in all actions, both at work and in their personal lives.

Code of professional ethics 

For more information about code of professional ethics, please download here.